Artrepreneurship™
A program of Real Men Grow LLC — RealMenGrow.com
Artrepreneurship™ Studio Lab is a 6-week creative workforce development program built for creative entrepreneurs who are ready to turn their skills into a sustainable business — not a hustle, a business.
You'll move through six structured weeks: defining your creative identity and positioning, building your offer architecture and brand, fabricating a real prototype, validating your offer with real people, engineering your pricing for true margin, and planning a launch with intention. Every week ends with deliverables you submit. Every section builds on the last. When you finish, you'll have a complete business foundation — not just ideas.
This is self-paced, but it is not casual. The work is real. The tools are real. And the results are yours to keep.
The Principles Behind Everything We Build Here
Identity before income.
Prototype before perfection.
Margin before marketing.
Sustainability before scale.
Community before ego.
How This Program Works
Each week has its own course page. Work through the content, complete the exercises in your Founder Workbook, and submit your deliverables through the portal before moving to the next week.
Open studio hours and peer feedback happen in Slack. Questions, announcements, and community support are organized by channel — check #announcements for program updates and your current week's channel for work sharing and discussion.
You cannot unlock Week 2 until Week 1 deliverables are submitted. The sequence matters — each week builds directly on what came before.
What You'll Need
Your Founder Workbook (download from this course page)
Your Margin Engineering Spreadsheet (download from this course page)
Access to the Slack workspace (invite sent to your enrollment email)
A laptop or desktop with internet access
A free Canva account — canva.com
A product idea or creative skill you want to build into a business
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BEFORE YOU START
Complete all steps on this page before Week 1 opens.
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This program moves. If you arrive to Week 1 without these basics in place, you'll spend the first session catching up instead of building. Take 30 minutes now and do this right.
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Complete all steps on this page before Week 1 opens.
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This program moves. If you arrive to Week 1 without these basics in place, you'll spend the first session catching up instead of building. Take 30 minutes now and do this right.
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Week 1 — Creative Identity & Branding
"Know who you are before you design anything."
By the end of Week 1 you will have:
A completed Creative Skills Audit (Technical, Creative, Communication)
A fully defined Ideal Customer Persona (ICP) with a name and a life
The Two Movies exercise completed for your specific business
A locked Final Offer Statement submitted to the portal
"Know who you are before you design anything."
By the end of Week 1 you will have:
A completed Creative Skills Audit (Technical, Creative, Communication)
A fully defined Ideal Customer Persona (ICP) with a name and a life
The Two Movies exercise completed for your specific business
A locked Final Offer Statement submitted to the portal
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WEEK 2 - Offer Architecture & Brand
"Build the offer first. Then build the brand around it."
By the end of Week 2 you will have:
Your offer architecture path selected (Tiered Offers or Product Line or Both)
All offer levels documented with placeholder prices
A complete brand kit: logo PNG + SVG, hex color codes, fonts, tagline
A promotional graphic (PNG) ready for use
Your SVG file tested and production-ready
"Build the offer first. Then build the brand around it."
By the end of Week 2 you will have:
Your offer architecture path selected (Tiered Offers or Product Line or Both)
All offer levels documented with placeholder prices
A complete brand kit: logo PNG + SVG, hex color codes, fonts, tagline
A promotional graphic (PNG) ready for use
Your SVG file tested and production-ready
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WEEK 3 - Fabrication Literacy & Prototyping
"Understand how it's made before you sell it."
By the end of Week 3 you will have:
Working knowledge of 8 fabrication file types — in your own words
Production path selected and documented (A, B, or C)
Design for Production Checklist completed
Version 1 prototype built and documented
Version 2 improvement plan — 3 questions answered
Material cost estimate per unit
"Understand how it's made before you sell it."
By the end of Week 3 you will have:
Working knowledge of 8 fabrication file types — in your own words
Production path selected and documented (A, B, or C)
Design for Production Checklist completed
Version 1 prototype built and documented
Version 2 improvement plan — 3 questions answered
Material cost estimate per unit
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Week 4 —Validation & Iteration
"Find three people who'd be devastated without it. Then improve it."
By the end of Week 4 you will have:
Five interview questions written — including the PMF validation question
Minimum 3 ICP-matched conversations documented
Experience Score applied to your prototype (rating + one-point improvement)
Version 2 plan updated based on real feedback
Validation Report completed and submitted (4 fields)
"Find three people who'd be devastated without it. Then improve it."
By the end of Week 4 you will have:
Five interview questions written — including the PMF validation question
Minimum 3 ICP-matched conversations documented
Experience Score applied to your prototype (rating + one-point improvement)
Version 2 plan updated based on real feedback
Validation Report completed and submitted (4 fields)
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Week 5 — Margin Engineering
"Margin is not greed. It's math. It's self-respect."
By the end of Week 5 you will have:
True Unit Cost breakdown for at least one product (all 6 components)
All offer levels priced with real margin math
Margin % and rating for your primary offer
Pricing adjustment strategy if your margin is below 55%
Gut-guess comparison completed and documented
"Margin is not greed. It's math. It's self-respect."
By the end of Week 5 you will have:
True Unit Cost breakdown for at least one product (all 6 components)
All offer levels priced with real margin math
Margin % and rating for your primary offer
Pricing adjustment strategy if your margin is below 55%
Gut-guess comparison completed and documented
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Week 6 — Financial Foundation & Launch Strategy
"Sustainability before scale. Intention before announcement."
By the end of Week 6 you will have:
Your real monthly number — personal and business expenses combined
Break-even calculation for your primary offer
PMF Readiness Check completed — all 5 criteria
30-day launch roadmap with specific weekly actions
90-second pitch delivered — live or via Loom
"Sustainability before scale. Intention before announcement."
By the end of Week 6 you will have:
Your real monthly number — personal and business expenses combined
Break-even calculation for your primary offer
PMF Readiness Check completed — all 5 criteria
30-day launch roadmap with specific weekly actions
90-second pitch delivered — live or via Loom
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Program Completion & Certificate
You did the work. Here's how to get it recognized.
To receive your Artrepreneurship™ Studio Lab Certificate of Completion, submit all of the following through the course portal. Partial submissions are not accepted. If you have a question about a specific deliverable, post in #resources before your submission deadline.
You did the work. Here's how to get it recognized.
To receive your Artrepreneurship™ Studio Lab Certificate of Completion, submit all of the following through the course portal. Partial submissions are not accepted. If you have a question about a specific deliverable, post in #resources before your submission deadline.
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You Control Your World!
Digital Builder — $397 Self-paced. Work through all six weeks on your own schedule. Full access to the curriculum, Founder Workbook, Margin Engineering Spreadsheet, Slack community, and open studio hours. Course access for 12 months from enrollment.
Fabrication Lab — $797 Live cohort. Everything in Digital Builder, plus scheduled live sessions each week, direct facilitator feedback, and access to RMG's makerspace partner network. Cohort calendar applies.
Sponsored Cohort — Tuition covered For participants enrolled through an organizational partner, workforce program, or community sponsor. Everything in Fabrication Lab, delivered as a sponsored cohort with completion milestones tied to sponsorship terms. Enrollment is through your sponsoring organization. Contact RMG at RealMenGrow.com if you're an organization interested in sponsoring a cohort.
Choose Your Track
Your Founder Workbook (download from this course page)
Your Margin Engineering Spreadsheet (download from this course page)
Access to the Slack workspace (invite sent to your enrollment email)
A laptop or desktop with internet access
A free Canva account — canva.com
A product idea or creative skill you want to build into a business
All tools used in this program are free.
What You'll Need
By the end of this program, you'll have five things most creatives never build:
A clear creative identity statement
A market-tested offer with real pricing
A physical prototype or production-ready sample
A validated business model using the Margin Engineering tool
A launch plan you can actually execute
What You Walk Away With:
Participants who complete all six weeks and submit the required deliverables receive a Certificate of Completion from Real Men Grow LLC, issued within 10 business days of verified submission.
The Certificate of Completion